Social-led brand campaigns, 2021 - 2024

The relationship

Multi-year retained engagement as the brand's social and digital lead, running everything from always-on content to major partnership activations and store launches. Excluded scope: programmatic display and PPC conversion ads, handled separately by other partners.

The challenge

Build and sustain a heritage British menswear brand on social at scale. Balance always-on awareness against high-impact moments. Activate major sports partnerships in ways that translate into real engagement, not just sponsorship logos. Defend efficiency targets year on year while the budget moved with the brand's commercial cycle.

The approach

• ·Always-on content as the foundation, retargeting engaged audiences and prospecting through lookalikes
• ·Major moments amplified with concentrated paid support
• ·Partnership activations built as social-first content, not sponsorship by-product
• ·Continuous audience refinement, layering broad fashion and styling interests with retargeting and sport-led interest audiences

Selected campaign moments

The numbers

(12 months, Aug 23 - Jul 24)

The trend

Year-on-year follower growth of 16K, 49K, 57K under sustained programme management. Reduced-budget second half still delivered cheaper-per-1K reach than the prior period.