London
Digital communications for institutions, brands and audiences at scale.
We help organisations move opinion, behaviour and action. Strategy, creative and paid media, built around the outcomes that matter.
Selected clients
- UK Government departmentPublic information campaign
- UK pharmaceutical industry bodyBehaviour change campaign
- Charles TyrwhittPerformance media
- CreamfieldsFestival campaigns
- YeeldCustomer acquisition
- FloanCustomer acquisition
What we do
Three practices. Engage one, or all three.
Brand and communications strategy, audience research and segmentation, behaviour change frameworks, media planning, messaging architecture. The thinking on its own, or as the foundation for everything that follows.
Paid media across Meta, TikTok, Google, programmatic and traditional channels. Creative production, campaign management, measurement and reporting. Pick up a brief at any stage.
In-house film, photography and content production. Editorial-grade work, built for the channels it runs on. The capability most communications studios outsource. We do it ourselves.
Selected work
Recent campaigns.
UK Government
National public information campaign
Behavioural targeting across digital channels. Strategy, creative, activation.
42MTargeted impressions delivered
UK Pharmaceutical industry
Member behaviour and opinion campaign
Audience research, messaging strategy and paid activation across a defined professional audience.
78%Shift in measured audience sentiment
Charles Tyrwhitt
Performance media for a heritage retailer
Multi-channel paid media across digital and social.
6.4xBlended return on ad spend
Creamfields
Festival ticket and brand campaigns
Paid social, programmatic and video across two campaign cycles.
120M+Impressions across two campaign cycles
Yeeld
Paid media lead for an AI-powered personal finance app through its pre-launch growth phase. A phased, test-and-learn engagement on Meta running three concurrent campaigns, each on a single objective: awareness to build warm audiences, lead generation to capture waitlist sign-ups through an in-app instant form, and follower growth targeted only at people who had already watched the content. Organic-first creative, warm-first targeting, and targets set on evidence rather than optimism. Delivered a clear creative and audience ranking and a sign-up funnel built to scale.
Fintech, personal finance app
Floan
Learning-led paid media launch for a new travel-finance product in a regulated credit category. A structured audience and messaging test across Meta and Google, built to find which travel segments respond and why, and to stand up conversion tracking ahead of scale rather than chase early volume. Delivered a clear audience ranking, baseline benchmarks for a regulated category, and a full pixel, event and attribution setup feeding approved-customer signals back into the ad platforms for the next phase.
Fintech, regulated travel finance
The studio
demand& is a senior-led communications studio. Founded by Nick Tearle, with fifteen years across paid media, creative and strategy for government, brands and culture. We work with a network of specialist collaborators in strategy, production, creative and activation. No account layers. Direct work, direct accountability.
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